TAG HEUER & PORSCHE

#News

2021-02-04

TAG HEUER & PORSCHE

Discover the strongest partnership ever between a car manufacturer and a watch brand

Driven by a common history that essentially involves innovation and motorsport, led by visionary families values of entrepreneurship, necessity and performance have catapulted them to the forefront of their respective industries, TAG Heuer and Porsche bring together folds in an extensive partnership that will set a new standard when it comes to brand integration...

Carrera: an iconic name that has been associated with TAG Heuer and Porsche for generations, was a natural choice as the first product of this creative collaboration. This new watch is a first indication of what the two brands can achieve together and also a tribute to the legacy of both, on and off the track.

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of collaboration, cooperation, and coordination. Based on the design of the Carrera Sport, from TAG Heuer, with a characteristic tachymeter scale engraved on the bezel, it features a number of features inspired by the essence of Porsche design. This watch is a harmonious blend of the TAG Heuer and Porsche universes, reflecting the excellence of both names, without diluting the essence of either. It is a convincing union between two icons of performance, quality, and innovation.

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